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These are all the posts that have been tagged with McVitie’s.

Oaty breakfast biscuits

United Biscuits has announced the re-launch of its McVitie’s Breakfast biscuit range, which includes the launch of two new products.

Major biscuit brand to relaunch

United Biscuits is embarking on a major relaunch of its McVitie’s brand to rejuvenate and drive strong growth into the biscuits category. The relaunch will kick off with a brand redesign and a £12m multimedia campaign, the company’s biggest ever. Sarah Heynen, marketing director of sweet biscuits at UBUK, comments: “Everyday biscuits, with brands such […]

McVitie’s shows its dark caramel side

United Biscuits (UK) is extending its McVitie’s Caramel Digestives range with the launch of a new limited edition Dark Chocolate variant. Available from the end of April, this new variant will be available to buy in a 300g format at a RRP of £2.29.

A Twix move into cakes

Mars has teamed up with McVitie’s Cake Company for the launch of Twix Caramel Slices to combine the best of the chocolate and cake slice world.