These are all the posts that have been tagged with McVitie’s.
United Biscuits is embarking on a major relaunch of its McVitie’s brand to rejuvenate and drive strong growth into the biscuits category. The relaunch will kick off with a brand redesign and a £12m multimedia campaign, the company’s biggest ever. Sarah Heynen, marketing director of sweet biscuits at UBUK, comments: “Everyday biscuits, with brands such […]
United Biscuits UK, the manufacturer of biscuits, snacks and cakes, has launched the latest product in its McVitie’s biscuits range – McVitie’s Quirks.
United Biscuits (UK) is extending its McVitie’s Caramel Digestives range with the launch of a new limited edition Dark Chocolate variant. Available from the end of April, this new variant will be available to buy in a 300g format at a RRP of £2.29.
Mars has teamed up with McVitie’s Cake Company for the launch of Twix Caramel Slices to combine the best of the chocolate and cake slice world.
United Biscuits has announced that it is making changes to working practices and shift patterns that will cut 93 jobs at the McVitie’s Tollcross plant in Glasgow, Scotland.