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launch

These are all the posts that have been tagged with launch.

Rude health introduces wholegrain range

Rude Health has expanded from its traditional cereal ranges into the healthy snacks sector. Its new wholegrain ‘Thins’ range is available in Waitrose in the UK and consists of Oaty Thins (£1.99), Multigrain Thins (£1.99) and Rice Thins (£1.69).

Brazilians celebrate increase in visitors to their stands at ISM 2011

The 28 Brazilian companies that took part in ISM 2011 are pleased with the high volume of deals closed and significant numbers of visitors to their stands. Over the four days of the fair, 1,500 visitors came to the Sweet Brazil Pavilion, a 36% increase compared to last year’s edition, with a resulting sales volume of more than $51 million, including the deals expected to be closed over the next 12 months.

New campaign for Butterkist

Butterkist has invested in a new media campaign, which includes updating its existing TV commercial based around the strapline, ‘You can’t resist Butterkist.’

Two magazines are better than one

If this headline seems familiar, you are probably already a reader of my weekly Confectionery Production e-newsletter. The similar headline, which only featured last week, highlighted the work we are doing with the UK’s BCCC annual conference to increase the links between suppliers, manufacturers, retailers, regulators and consumers of confectionery and snacks. Stronger bonds benefit […]

Free chocolate for retailers

To celebrate the launch of Seeds of Change’s new 30g chocolate bars, the company is giving away a free mixed case of its organic chocolate to the first 1,000 retailers to register.