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These are all the posts that have been tagged with doritos.

3D Jacked tortilla chips

Doritos, a PepsiCo’s Frito-Lay brand, is taking its Jacked product line-up to a new dimension with new Doritos Jacked 3D, a 3D version of the original chip that aims to offer even more of a crunch. Doritos Jacked 3D tortilla snacks will be available in Jalapeno Pepper Jack flavour and a limited edition Bacon Cheddar […]

Global snack market

Virginia Garavaglia, global brand footprint director, Kantar Worldpanel, provides an update on the market for snack products around the world.

Brand trust drives savoury snacks

According to a new report from market intelligence provider, Key Note, the retail market for savoury, bagged snacks increased in value by 5.8% in 2013. Sales continue to be driven by brand trust. Research commissioned by Key Note in June 2014 found that 69.5% of respondents claim that brand trust is a driving factor behind […]

Brand Footprint ranking

Kantar Worldpanel’s Brand Footprint ranking, which reveals which brands most people buy the most often in 35 countries around the world, has revealed that 80% of households purchase snacks. Lays, Oreo, Cheetos and Doritos were all among the 10 fastest-rising brands. The report claims they excel at gaining new shoppers as well as increasing purchase […]

Snack attack

This week has been all about the snacks with both global and regional brands increasing their focus on this important category. PepsiCo announced that Doritos has become the no.1 sharing brand in the impulse channel, outperforming the category and growing at double the rate of its nearest competitor. Cross promotions, such as the ‘Fire and […]

Doritos and Pepsi Max launch cross promotion

PepsiCo and Britvic are launching their first ever UK cross promotion. The ‘Fire and Ice’ campaign will see the launch of spicy ‘Jalapeno Fire’ flavoured Doritos, complemented by a cooling lime flavoured Pepsi Max ‘Citrus Freeze’.