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Skittles introduce yogurt dipped variety

Mars Wrigley Confectionery has introduced Skittles Dipped, featuring original fruity Skittles in a creamy yogurt-flavoured coating.

Available exclusively in Asda, the 115g bag contains three servings.

Alyona Fedorchenko, marketing director at Mars Wrigley Confectionery, said: “In keeping with that ethos and following the launch of Skittles Chewies last year, where we removed the Skittles shell for a softer texture, we are disrupting the category even further by launching Skittles Dips.

“By tapping into the growing trend for yoghurt-coated treats we want to provide a more premium, indulgent experience for the consumer and give retailers another great opportunity to grow the category.”

 

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