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M&Ms expands range in the UK

Following the success of M&M’S Block in the US and Australia, Mars Wrigley UK will bring four brand-new M&M’S block variants to the UK market – Chocolate, Crispy, Hazelnut and Peanut.

M&M’S Block contain mini M&M’S alongside peanut, hazelnut or crispy pieces, encased in milk chocolate.

Cordelia Linacre, M&M’S senior brand manager, said: “We’re incredibly excited to be launching M&M’S Block into the UK market this year. We know that Block is the biggest segment in chocolate however, block currently under-indexes in under 35s, while M&M’S over-indexes in this demographic. We are therefore confident that with the UK launch of M&M’S Block we will win over new consumers.

“Following a successful launch in Australia, M&M’s Block was introduced in the US in December 2019, delivering $31m in just six months. Block’s success in other markets alongside the consistently strong growth of M&M’s in the UK gives us great confidence that this product will be a hit with retailers and consumers alike.”

M&M’S Block will launch exclusively in Tesco stores from July 17, before becoming available market wide later this summer.

M&M’S is also launching a brand-new SKU – M&M’S Salted Caramel. Exclusive to Europe, the new and innovative product M&M’S Salted Caramel will be available in three different sizes for consumers to enjoy – pouch, treat bag and singles.

Salted caramel is a major trend across snacking categories and the fastest growing consumer taste in chocolate, growing at +32%.

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