Laurent-Perrier and Made For Drink collaborate to launch Lotus Root Crisps
Laurent-Perrier is offering champagne lovers a new take on the traditional bar snack, as it launches Lotus Root Crisps. The snack, produced in partnership with Made For Drink, will be available at bars and restaurants across the country for anyone seeking an accompaniment to a flute of Laurent-Perrier’s Cuvée Rosé champagne.
Designed to complement the flavours of the Cuvée Rosé, the Lotus Root Crisps showcase shichimi togarashi-style spices which highlight the red berry notes of the champagne; a drink known for pairing well with Asian cuisine.
In keeping with Laurent-Perrier’s focus on sustainability, the snacks are plant-based and the packaging is fully biodegradable and compostable. The outer layer is crafted from Portuguese cork which has been sustainably grown as part of a dynamic forest ecosystem. The eye-catching lotus flower cork is not only bio-degradable, but can also be taken home and re-used.
Lotus Root Crisps will be available at this year’s Taste of London show at Regent’s Park in June, where Laurent Perrier is set to return as the champagne sponsor.
Juliet Elliot, marketing controller at Laurent-Perrier UK said: “We’re always exploring new and original ways to enjoy Laurent-Perrier champagne, and the lotus root crisps are an innovative and delicious pairing for the Cuvée Rosé. Based just down the road from our UK head office, Made for Drink are a perfect partner because they share our values of quality, family and sustainability.”