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Hershey launches emoji-themed bars

For the first time in 125 years, Hershey is changing its chocolate bars to be decorated with emojis.

Available for a limited time in standard and snack size bars, the squares are printed with different emojis, to appeal to a new Gen Z (aged under 22) audience.

The Hershey’s Emoji Bars were created for parents to help their children establish a connection with their peers, and the bars provide them with a fun way to break the ice with classmates, teachers and friends during the back to school time period.

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