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BelVita unveils new look and flavours

UK biscuit brand, belVita, is re-energising the breakfast biscuits category with new flavours, a fresh look and a new campaign.

Launching in June, belVita Seeds and Berries comes in two flavours: Raspberry & Chia Seeds and Blueberry and Flax Seeds; available in six-pack boxes with three biscuits per pack. The brand will also launch its first ever reduced sugar variant belVita Chocolate Chip with 30% less sugar. Each box will contain five packs, with four biscuits per pack.

These launches will be supported with a brand new £3.5m marketing campaign with TV, OOH, digital, social, PR and in-store activations. The range will also unveil a fresh new look packaging that highlight’s belVita’s taste and quality ingredients.

Melissa Stuart, brand manager for belVita at Mondelēz International said: “We’re proud to give the nation energy for the whole morning. Our delicious range of breakfast biscuits are made with five wholegrains and provide slow release carbohydrates hour after hour, making them a convenient and nutritious choice.

“BelVita is perfectly positioned to accelerate the growth of the healthy biscuits category even further. We are proud to lead the wellbeing and breakfast segments and believe that these two launches that meet consumer needs will really help to drive sales for retailers.” Stuart concluded.

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