Cofresh brings back snacks for Ramadan
Indian snacks manufacturer Cofresh has re-introduced two popular Ramadan products, which this year starts at sunset on 5 May and lasts until sunrise on 4 June.
In keeping with the Muslim tradition of breaking the fasting period with dates – and back by popular demand – the range includes two date-based snacks; the sweet and tasty Arabian Date & Nut Bites (185g) and the Peanut, Date & Coconut Brittle Bites (160g). Both are high in carbs so deliver a quick burst of energy when required, and come in handy resealable pouches to maintain freshness during Ramadan.
“Ramadan is not only a great time to maximise sales as consumers will be looking for tasty and traditional snacks to enjoy when they gather to celebrate Iftar each evening, but it also represents a major opportunity for retailers to highlight their offering and help them stand out from the multiples while driving their customers’ average spend,” said Debbie King, director of commercial sales & marketing at Cofresh.
“With Indian snacks being the fastest growing taste adventure of choice, retailers can easily capitalise on the increasing demand for bolder, spicier food especially at key selling times such as Ramadan.”