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Pringles launches Rice Fusion crisps

Pringles will launch its biggest innovation in four years, with a new rice-based chip in a variety of eastern-inspired flavours.

Rice Fusion chips have a lighter texture, with less saturated fat and less salt than traditional Pringles. The range launches with three flavours: Malaysian Red Curry, Indian Tandoori Chicken Masala and Peking Duck with Hoisin Sauce.

Pringles Rice Fusion is the first innovation for the brand since Pringles Tortilla in 2015.

The range will RRP at £1.99 per 160g can, heroing the new flavours with stand-out colours and the Mr P logo.

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