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Barilla produces a chocolate and hazelnut spread

Italian baker and pasta maker Barilla is launching a chocolate and hazelnut spread – apparently in a direct challenge to market leader, Nutella.

The new spread is named after Barilla’s signature ‘Pan di Stelle’ biscuits, and the company has made a point of not using controversial palm oil in the recipe, unlike its rivals. Barilla also said it had paid special attention to the amount of sugar and saturated fats in the new spread.

Sources had told Reuters last month that Barilla sought to hit back at domestic rival Ferrero, which makes Nutella and Ferrero Rocher pralines, irked by the confectioner’s expanding biscuit range.

“We emphasise that the recipe is without any palm oil, in line with the rest of Barilla’s current product offer,” it said in statement on Thursday.

The new spread will contain crumbs of Barilla’s ‘Pan di Stelle’ chocolate biscuits, which are one of the brand’s biggest commercial successes.

Barilla’s new spread will be sold in a 330g glass jar, with a transparent label. It’s recyclable and has an aluminium lid, to reduce the use of plastic and therefore the impact on the environment.

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