pladis extends go ahead! range
pladis has created two new additions to its go ahead! range – Nutty Crunch and Fruit & Nut Breaks.
Nutty Crunch is a wholesome baked bar with a vanilla drizzle, available in peanut or hazelnut varieties.
Fruit & Nut Breaks are cereal bars made with a dark chocolate base coating, available in apricot an hazelnut or cocunut and chia seed varieties.
Each bar is under 100 calories and are a source of fibre.
Christopher Owen, marketing director at pladis UK&I said: “We’ve noticed trends for wholesome ingredients and low-calorie options, with two in five people (41%) purchasing go ahead! because our snack are low in calories, we believe there will be strong consumer demand for the introduction of these great-tasting, under-100-calorie snacks.”