Fox extends limited edition range due to customer demand
Following the long hot summer, Fox’s Glacier, which this year celebrates its 100th anniversary, has decided to continue selling its highly successful Glacier Tropical after bowing to retailer demand.
Owned by confectionery giant Big Bear Confectionery, the brand usually launches a new limited edition range twice a year and its new Fruit & Spice edition was due to launch in October. After being inundated with demand from consumers and stores, plans will now see production of the Tropical edition continue.
Andrew Ovens, marketing manager at Big Bear Confectionery said: “We always like to listen to what our consumers tell us and with October seeing some of the hottest temperatures in over 100 years, it seems demand for the lovely punchy exotic flavours has continued beyond our expectation.”
Limited Edition Fox’s Glacier Tropical (200g pack RRP £1.00) contains three tropical flavours: pineapple, mango & passionfruit and coconut.