Coca-cola: Holidays are coming
Each year consumers eagerly await the ‘Holidays are coming’ TV advert from Coca-Cola which for some, signifies the ‘true’ beginning of the festive season.
For 2018 the Christmas truck tour returns, along with a new TV advert and special limited-edition packs.
Available from 12th November, the festive packs feature the image of Father Christmas designed by Haddon Sundblom enjoying a bottle of Coca-Cola. The graphics will appear on Coca-Cola zero sugar, Coca-Cola original taste and Diet Coke across a variety of formats including 330ml cans, 500ml PET bottles and on the wrapping of multipacks.
The Coca-Cola Christmas truck will also kick off mid-November, touring Great Britain and visiting 24 locations handing out more than 240,000 Coca-Cola zero sugar or Diet Coke samples to consumers (see the full list of locations here). Every truck stop will include recycling signage and bins to encourage consumers to recycle their cans and bottles, the latest in a variety of Coca-Cola communications to encourage more people to recycle.
Simon Harrison, customer marketing director at Coca-Cola European Partners GB, said: “Coca-Cola has become synonymous with Christmas and traditions like our Coca-Cola truck tour and ‘Holidays Are Coming’ advert are the perfect way to build anticipation in the lead up to the big day.
“The Christmas opportunity has been growing for a number of years now with Coca-Cola zero sugar claiming the fastest-growing cola brand crown. With our 2018 Christmas marketing campaign planned to hit 95% of adults in Great Britain, we’d recommend that retailers get well stocked up on our wide variety of festive packs to take full advantage.”
The latest activity joins the arrival of a festive Cinnamon Limited Edition variant to the Coca-Cola zero sugar portfolio.
A full list of locations will be revealed on 6th November here. (Sadly, not near our offices!)