Hershey’s Kisses arrive in India
Hershey has launched its Hershey’s Kisses brand of chocolates in India.
They will be available in three variants: Milk Chocolate; Almond (with real almond pieces), and Cookies ‘n’ Creme (with white chocolate and cookie crumbs).
Steven Schiller, president, international, The Hershey Company, said: “There is a lot of potential for The Hershey Company in India. This market is an important part of our international growth model. The Hershey’s brand has been leading our India growth and Hershey’s Kisses is a wonderful way to continue that growth by tapping into the growing chocolate segment.”
“We are delighted that consumers are increasingly loving the Hershey’s range of products – be it Hershey’s syrups, spreads, milkshakes or cocoa powder.” said Herjit Bhalla, managing director, Hershey India.
“I am very excited about Hershey’s strategic entry into the large chocolate category with Hershey’s Kisses. We know from our intensive consumer testing and product development that Indian consumers will love Hershey’s Kisses, and I am sure Hershey’s will now spread smiles and happiness to many more homes,” he added.
Hershey’s Kisses Milk Chocolate will be priced at Rs 50 for the small pack of 36g. A larger, take-home pack will be priced at Rs 140 for 108g. During the first phase of the launch, Hershey’s Kisses will be available only in South India in modern trade, large general trade and on e-commerce websites.