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pladis release limited edition white fudge Flipz variety

Following its successful UK launch of US brand Flipz, pladis has released a limited edition white fudge variant of its pretzel snack.

pladis, the global snacking company behind the McVitie’s, Jacob’s and go ahead! brands, has bolstered this year’s successful UK launch of US brand Flipz with a limited-edition white fudge variant, building on the existing range of milk and dark varieties..

Flipz White Fudge are crunchy and salty pretzels covered with a creamy white fudge coating, and will launch in 100g pouches at an RSP of £1.50 in Asda stores nationwide.

Sarah Horowitz, director of the new ventures business unit at pladis UK&I, commented: “Following Flipz debut in the UK, we are really excited about building on that success even further with the introduction of another popular flavour just in time for the crucial Christmas sales period.

“As the second biggest flavour in the US market, and following the growing popularity for ‘swavoury’ flavours amongst UK shoppers, we anticipate the new Flipz White Fudge variant will be a big hit.”

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