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Cadbury launches limited edition Dairy Milk for WW1 centenary

2018 marks 100 years since the end of World War One and to commemorate the date, Cadbury is releasing a limited edition Dairy Milk Remembrance Bar in partnership with the Royal British Legion.

The 360g bar will be wrapped in the same packaging design it had during the war, with the addition of poppies which became a symbol of remembrance following the end of the war in 1918.

“Through our Remembrance Bar and partnership with the Royal British Legion, we are saying ‘Thank You’ to all who served, sacrificed, and changed our world during the First World War. The remarkable stories of the Cadbury workforce 100 years ago have shaped the business we are today and are particularly important for us to remember at the centenary of the end of World War One,’ said Beth Cameron, brand manager at Cadbury.

Catherine Davies, head of remembrance at the Royal British Legion added: ‘It is right and fitting that Cadbury is a Thank You partner given its proud history dating back to World War One. Cadbury made a great contribution to the First World War by sending morale boosting gift packages to soldiers on the front line and converting Cadbury buildings to hospitals for the injured back home.

‘We are grateful to Cadbury for continuing its long standing support for our Armed Forces community and donating to the Legion through the sale of this special chocolate bar.’

As stated on the packaging, 30p from every Dairy Milk Remembrance Bar sold will be donated to the Legion, supporting the British Armed Forces, veterans and their families.

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