Green & Black’s premium treat for one
Green & Black’s is looking to take a bite out of the singles market, with the launch of two new premium bars.
New to the category in August will be two new singles. Green & Black’s Truffle contains a dark chocolate truffle encased in a smooth dark chocolate shell and Green & Black’s Praline is a milk chocolate praline with chopped, roasted hazelnut pieces, encased in a smooth dark chocolate shell.
According to the brand, both bars are ethically sourced, contain no artificial flavours, preservatives or colours and aim to capture the growing premium singles market (+46.7%) and meet the needs of consumers looking for a luxurious new way to unwind.
Katrina Davison, brand manager of Green & Black’s at Mondelēz International, says, “The launch offers even more choice for consumers looking to upgrade their ‘treat’ occasion, and joins latest additions, Green & Black’s Velvet Fruit, the brand’s first bitesize SKU and Green & Black’s Velvet Edition tablets.
“We believe that Green & Black’s has the right range to answer the growing trend for premium singles. Appetite for premium is clear, as Velvet Edition achieved more penetration than any other in the market this year (2.85% at four months post launch) and also added 1.18pp incremental penetration to the Green & Black’s brand. What’s more, Velvet Edition increased the repeat purchase rate across the brand’s entire range.
“Therefore, for retailers the new products offer an unmissable opportunity to drive impulse sales in store, without diminishing mainstream chocolate sales.”