Cadbury to slash sugar content of Dairy Milk bar
A reduced sugar version of Cadbury Dairy Milk will go on sale next year.
The new bar with will contain 30% less sugar and will sit alongside the standard bar on shelves.
Manufacturer Mondelēz International says the move marks the most significant innovation in the brand’s history, and underscores its ongoing commitment to helping tackle obesity, including childhood obesity, in the UK.
For almost two years, a team of 20 scientists, nutritionists and chocolatiers at Mondelēz International’s Reading and Bournville research and development facilities have been working to find a way to achieve the Cadbury Dairy Milk taste while delivering 30 per cent less sugar with no artificial sweeteners, colours or preservatives, and no increase in calories.
This new Cadbury Dairy Milk variant is just one of a number of lower sugar innovations planned for the UK market over the next two years as part of Mondelēz International’s strategy to increase wellbeing choices across its portfolio and help people to enjoy treats, such as chocolate, in moderation as part of a balanced lifestyle.
“Our brands have been around for hundreds of years. They are a part of British culture and heritage and play a special role in people’s lives as treats to be enjoyed during a moment of indulgence,” says Glenn Caton, president, Northern Europe, Mondelēz International. “We are working hard to remind people of this; to help them make informed choices by providing clear nutritional information and labelling, as well providing more choice by expanding our portion control offerings and improving the nutritional profile of our brands. We believe this strategy is working, with people for example eating less chocolate today than five years ago.”