Halal-accredited treats just in time for Ramadan
Halal-accredited confectionery brand Bebeto, supplied by Kervan Gida UK, is an ideal sweet treat for consumers marking Ramadan.
Stuart Johnston, managing director of Kervan Gida UK, explains why halal-accredited confectionery is a key opportunity for retailers this Ramadan.
He says, “Muslim consumers actually spend more during Ramadan than any other time, but many feel that their needs during this month aren’t being met currently by retailers. A recent survey [by Islamic marketing consultancy Ogilvynoor] actually said that more than three-quarters of British Muslims would like retailers to pay more attention to their specific needs.
“Kervan Gida’s halal-accredited confectionery brand, Bebeto, presents the ideal opportunity for retailers to support customers looking for treats to sustain them during the Islamic holy month. Both high quality and great value, we know that retailers and their customers love Bebeto sweets and so they’re bound to be popular this Ramadan.”