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Doritos spices up the snack aisle

PepsiCo-owned brand Doritos is kicking off 2018 with a new addition to the snack aisle: Doritos Blaze.

The US product launch marks the brand’s next steps into the hot and spicy snack market.

According to Mintel research, appetites for spice have grown exponentially in the last decade as more consumers look toward spicier offerings for snacking. Spicy heat is projected to be one of the most popular food trends in the years to come, as one out of four consumers are said to be eating spicy foods more often than they have in the past.

Purple Doritos Blaze packaging with flames and thermograph handprints now joins the red Nacho Cheese and blue Cool Ranch on store shelves across the US.

While the new Doritos Blaze platform is initially launching with one spicy flavour, Doritos will look to expand the platform in the future.

Doritos Blaze is available now in multi-serve 9.75oz bags for a suggested retail price of $4.29 and 3oz bags for a suggested retail price of $1.69.

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