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campaign

These are all the posts that have been tagged with campaign.

UK biscuit maker’s brands up for sale

The brands of Rivington Biscuits, which collapsed into administration last year, are set to enter the global market after being put up for sale by Metis Partners.

Empowerment is key

Last week, I attended a conference in London which was hosted by Divine Chocolate to mark International Women’s Day, and what an inspiring day it was.

Perfetti Van Melle prepares for summer

Perfetti Van Melle is preparing for summer by launching Mentos Mix on the Beach, a limited edition pack of chewy confectionery in fruity cocktail flavours.

Curbing sugar intake

Food and drink manufacturers are yet again being urged to reduce the amount of sugar in their products after a new report shows that children are consuming the same amount of sugar as 20 chocolate chip cookies a day.

New cake tubs from McVitie’s

Biscuit brand McVitie’s has launched three new cake bites tubs, featuring Digestives Mini Milk Choc Tiffin and Caramel Crispies, as well as Hobnobs Mini Milk Choc Teacakes.

Tangy wine gums hit shelves

Mondelēz International owned sweet brand Maynards Bassetts is aiming to bring more adults to the sour segment with the launch of Wine Gums Tangy.

Butterkist rebrands with new packaging

Popcorn brand Butterkist has revitalised its brand with a new packaging design, supported by a £3 million marketing campaign across broadcast, digital and print channels.