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Licensed favourites

Tangerine Confectionery, the manufacturer of British retro favourites Wham and Fruit Salad, has struck a license agreement with Nickelodeon & Viacom Consumer Products to create limited edition SpongeBob SquarePants and Teenage Mutant Ninja Turtles chews.

Tangerine Confectionery has unveiled the new Wham and Fruit Salad sharing bag ranges inspired by the popular Nickelodeon characters.

Wham Mini Chews receives a ‘Teenage Mutant Ninja Turtles’ makeover to become ‘Teenage Mutant Ninja Turtles Power Chews’, available in a sharing bag format (180g, MRRSP £1.49). The range includes all four main characters from the hit Nickelodeon series. Leonardo comes in Sour Blue Raspberry flavour, Raphael in Strawberry, and Donatello and Michelangelo morph into Wham Original and Brew flavours respectively.

Gillian Clarke, senior brand manager at Tangerine Confectionery, comments: “This is a very exciting launch for us and we urge retailers to take advantage of Teenage Mutant Ninja Turtle fever this summer. We have taken some of our favourite Wham flavours and matched them to each of the much-loved Teenage Mutant Ninja Turtles. As always our secret Wham recipe gives the same explosive strength as the subterranean heroes.”

Receiving the Bikini Bottom treatment is the manufacturer’s retro favourite Fruit Salad range. The SpongeBob SquarePants Sharing Bag (180g, MRRSP £1.49) features SpongeBob as the Original flavour, Squidworth comes in Kiwi & Melon, Mr Krabs in Strawberry & Rhubarb, and Patrick in Apple & Blackcurrant.

Gillian adds: “The SpongeBob SquarePants range boasts extensions to our popular Fruit Salad flavour with new recipes that we feel match the SponegBob characters’ unique personalities whilst extending the reach of our well-loved brand.

“The characters are popular with audiences of all ages. The partnership gives us an opportunity to treat families to two fun ranges, which we predict will shake up the confectionery category and be best sellers this summer. This is the start of a fruitful relationship with Nickelodeon where we will continue to build brand loyalty through our passion for sweets.”

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