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New Doritos Collisions shake things up

UK-based tortilla chip brand Doritos has launched its latest product range: Doritos Collisions. The new range has arrived in the UK following its success in the US and Canada.

Available in two varieties Guacamole & Habanero Chilli and Honey Glazed Ribs & Lemon Blast flavours, Collisions delivers two contrasting colourful tortilla chips paired with two different but complimentary flavours in one bag, the brand says.

Ceri Bustin, Doritos marketing assistant, comments, “Last year saw Doritos lead from the front in the sharing snacks segment with product innovation which was supported by a heavyweight marketing campaign.

“We are continuing to innovate this year with Doritos Collisions, by igniting the taste buds of the nation with a new unique snacking experience that is truly ‘For The Bold’ and we can’t wait to see people experience this latest piece of innovation, which is perfect for all sharing occasions.

The new range is available at an RRP of £1.99/162g and £1.00/72g, and the launch will be supported with a TV and digital advertising campaign later this year.

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