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Fiddes Payne’s new Disney range

Fiddes Payne has reformulated its Disney home baking range with the aim of being a tastier and lower sugar option for parents in the UK.

Featuring popular characters from stories, such as Disney Frozen, Disney Pixar Cars and Toy Story, and Disney Princess, the products have been developed to appeal to families across the nation.

Products in the new range, have been rebranded to include the new Disney Kitchen banner and logo. Fiddes Payne and Disney have worked closely together to ensure the range complies with Disney’s nutritional guidelines. The cupcake kits, available now in all major UK stores, have a new taste yet are still high in fibre with no artificial colours, flavours or hydrogenated fats, the brand says.

The cupcake activity kits also include new on-pack features to provide parents and children with accessible tips, facts and games. The kits have been specially designed to enhance the product experience, promoting fun and creativity in the kitchen whilst offering an activity sheet for children to complete whilst the cakes bake and cool.

Caroline Hughes, head of innovation & marketing at Fiddes Payne, comments, “We have worked closely with our partners at Disney to ensure all of our products deliver on both taste and nutrition.

“Recognising the importance of tapping into Disney’s brand values and storytelling history, we aim to inspire creativity and encourage a fun baking experience for the whole family, whilst never compromising on the taste delivered.”

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