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Maynards Bassetts showcases summer promotion

Maynards Bassetts has launched a new on-pack promotion across its range, offering over 1,000 prizes to consumers.

The Maynards Bassetts Sweet Sounds of Summer promotion launched on 1 May and will run through to 31 August. Consumers will be offered the chance to win music-related prizes, including gig tickets, headphones and portable speakers. The promotion aims to tap into consumers’ fun side over the summer season, particularly appealing to 20-45 year olds.

To be in with a chance of winning a prize, consumers must simply purchase a promotional pack, find their code inside, then type it in at www.sweetsoundsofsummer.com to find out if they’ve won instantly.

Marta Sanso, senior brand manager for Joyful Candy at Mondelēz International, says, “Sweet Sounds of Summer will appeal to adults who have a fun side and are looking for ways to celebrate the summer months.

“It involves the same packs that consumers know and love, with the addition of a fun competition for all to enjoy. With the weather warming, the summer is a great time to drive candy sales and with attractive on-pack activations offering an opportunity to excite customers, we hope to drive further penetration, so retailers should stock up now.”

The promotion will feature on the following packs:

  • Maynards Bassetts Wine Gums 190g, RRP £1.52
  • Maynards Bassetts Wine Gums 400g, RRP £2.51
  • Maynards Bassetts Wine Gums 165g, RRP £1.32 (£1 PMP & non-PMP)
  • Maynards Bassetts Jelly Babies 190g, RRP £1.52
  • Maynards Bassetts Jelly Babies 400g, RRP £2.51
  • Maynards Bassetts Jelly Babies 165g, RRP £1.32 (£1 PMP & non-PMP)
  • Maynards Bassetts Liquorice Allsorts 190g, RRP £1.52
  • Maynards Bassetts Liquorice Allsorts 400g, RRP £2.51
  • Maynards Bassetts Liquorice Allsorts 165g, RRP £1.32 (£1 PMP & non-PMP)
  • 1 Maynards Bassetts Wine Gums 190g, Nielsen MAT 24.02.18
  • Maynards Bassetts Sports Mix 190g, RRP £1.52
  • Maynards Bassetts Sports Mix 165g, RRP £1.32 (£1 PMP & non-PMP)
  • Maynards Bassetts Midget Gems 160g, RRP £1.32 (£1 PMP & non-PMP)
  • Maynards Bassetts Tropical Jelly Babies 165g, RRP £1.32 (non-PMP)
  • Maynards Bassetts Tangy Wine Gums 165g, RRP £1.32 (non-PMP)

*Retailers are free to set their own prices.

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