New products for Fox’s 100th anniversary
Following the announcement of Fox’s Glacier’s 100th anniversary this year, the brand has also revealed that it will be expanding its range with two new products this Spring.
Spearheading the anniversary year will be the first new mint product since Eric Fox introduced the Glacier Mint in 1918. Made with natural mint oils, the new Fox’s Glacier Spearmints (200g) offers a milder, sweeter flavour profile than the classic Fox’s Glacier Mint. In addition, the packaging will carry the special 100th anniversary banner, highlighting the brand’s heritage.
After the success of Limited Edition Fox’s Glacier Berries and Ice Cream Favourites, this Spring will see the launch of Limited Edition Fox’s Glacier Tropical (200g pack). Inspired by fresh, zingy fruit flavours, the special-edition bags will contain three different flavours synonymous with the Tropics: pineapple, mango & passionfruit and coconut and will be available until September.
Andrew Ovens, marketing manager at Big Bear Confectionery, says. “2018 is set to be a big year for iconic brand Fox’s Glacier as it celebrates its 100th anniversary and we’re delighted to be supporting it with a programme of activity designed to capture shopper attention and drive sales for retailers.
“We’ve been working hard on our NPD and are excited to be launching our first new mint since Eric Fox was at the helm. What’s more, after the success of our Limited Edition ranges in 2017, we have high hopes for the success of our Tropical edition, which really does pack a punch.”