M&M’s unveils new Peanut Ice Cream
Mars Chocolate Drinks and Treats has announced a new addition to its singles ice cream range: M&M’s Peanut Ice Cream.
According to the brand, the M&M’s Peanut Ice Cream combines a blend of dairy peanut ice cream with M&M’s Peanut pieces, coated in a crunchy chocolate layer.
Phil Shaw, head of sales at Mars Chocolate Drinks and Treats, says, “With wrapped handheld ice creams leading the market, we are extremely excited to introduce another iconic brand to our singles range.
“The M&M’s Peanut Ice Cream joins consumer favourites, Mars, Snickers, Galaxy and Maltesers in the impulse freezer this year – and we are confident it will soon become a sought after family favourite!”
M&M’s Peanut Ice Cream is available now at a RRP of £1.76.