Whitakers expands personalised range
UK chocolate company Whitakers Chocolates has capitalised on the success of its range of personalised chocolate bars with the addition of the ColourBox.
In late 2017, Whitakers Chocolates announced the launch of the ColourBar, 85g chocolate bars available with full-colour illustrations, graphics or photographic wrappers.
The range has now been extended to include the ColourBox, a gift box of four hand-finished chocolates or truffles in a digitally printed gift box using any photography, graphics, illustrations and wording.
William Whitaker, managing director of Whitakers Chocolates, explains, “The ColourBar has really taken off and the feedback we’ve received so far is that having the flexibility to include something as personal as a photograph of a hotel front or bespoke seasonal messages is something that business owners appreciate. We have even supplied chocolates wrapped in book covers to help promote one author’s book tour of the US.
“Branded and complimentary gifts play a major part in the customer experience and we know that to be able to offer something so personalised adds to the feeling of luxury. That’s why we’re investing in this area of the business.”
With a minimum order of 300 units and no delivery or origination fees, the ColourBox is a cost-effective option available for smaller businesses as well as large companies, Whitakers says.
ColourBox truffles are available in milk chocolate, rum, soft caramel and white chocolate champagne flavours in a silver or gold-based box.
Whitaker adds, “From scenic views, to caricatures and significant dates, we have our own in-house artwork team able to advise and create eye-catching designs from almost any supplied imagery.”