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New ethical food brand arrives in the UK

New ethical food brand MIA has landed in the UK with a six-strong range of Madagascan single origin, bean-to-bar chocolates.

According to the brand, all MIA products are crafted from start to finish in Africa to give greater benefit back to the communities they come from.

The new MIA dark chocolate line includes 100% cocoa, 75% dark chocolate, 65% coconut, 65% almond & coconut, 65% hazelnut & cranberry and 65% candied orange, and are all available at a RRP of £3.99-4.49 per bar. The bars come in 75g packs in cases of 10 and feature embossing and gold foil finishes.

Brett Beach, co-founder of MIA, says, “It’s been a long but very rewarding journey to bring the brand to market so we’re incredibly excited to have the first MIA products in the UK for the sales push to begin.

“MIA is more than just our name, it’s our ethos as we’re dedicated to making delicious, unique food fairly in Africa. With the continent’s natural resources, talented entrepreneurs and our eclectic MIA team, we’re confident we can put Africa on the map when it comes to producing the finest, awe-inspiring food products.”

According to the brand, the chocolate making process – from roasting, shelling and grinding to tempering and packaging – takes place under one roof to ensure each bar’s quality and flavours.

The Criollo, Amelonado and Trinitario cocoa used, is all classed as fine flavour cocoa by the International Cocoa Organization, is sourced directly from independent farmers in the Sambirano Valley of northwest Madagascar.

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