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Low sugar granola launched for health-conscious Brits

Granola brand Jordans Cereals is launching a new low sugar cereal range that contains less than 5% sugar for health-conscious Brits concerned with the levels of sugar in their food.

Research has revealed that the average Brit eats double the recommended daily intake of added sugar – amounting to a total of 14 cubes a day. However, a 2016 report from Diabetes UK states that 75% of British adults wanted food manufacturers to reduce the amount of saturated fat, salt and added sugar in their products to make it easier for people to eat more healthily.

Jordans Cereals has created two new low sugar granolas, a venture which follows the announcement of Public Health England’s guidelines on reducing the sugar content of certain food categories.

According to research, Brits should consume no more than 5% of energy from added sugar which equates to about 30g or seven sugar cubes. Jordans Cereals’ new granolas will help Brits better manage their daily sugar intake as, per 45g serving, they contain as little as 1.3g sugar in the almond & hazelnut variety and 2.2g in the cherry & almond.

Andrew Dale, brand manager at Jordans Cereals, says, “We have been working hard to create new low sugar granola recipes that contain no artificial ingredients. Using chicory root fibre, the root fibre from a vegetable, we’ve created two new great tasting granolas with less than 5% sugar.”

Jordans Cereals’ low sugar cherry and almond combines dried cherries and almonds, with toasted wholegrain oat and barley clusters. The almond & hazelnut recipe mixes oats and grains with sliced and whole almonds, as well as roasted, chopped hazelnuts.

Jordans Cereals’ Low Sugar Granolas are being rolled out across Waitrose, Sainsbury’s, Morrisons, ASDA and Ocado stores at a RRP of £3.99.

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