Cadbury Creme Egg to return to TV screens
Cadbury Creme Egg will be back on TV screens across the UK from 1 January 2018 as the Easter product returns to stores.
The advert takes a fun foray into the world of Cadbury Creme Egg Hunting, following Creme Egg fan, Gregg, as he kicks off the beginning of a new season. The TV campaign is part of a £4m marketing investment for the brand during the season and will be supported by PR, experiential and digital activity.
January also sees the start of a hunt exclusive to the convenience channel – Hunt the White Cadbury Creme Egg. The hunt will be on from 1 January to Easter Sunday and will see one consumer unwrapping a Cadbury White Creme Egg every day and winning up to £1,000.