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Stoats extends UK listings with Sainsbury’s distribution

Scottish oats company Stoats has secured three UK listings with retailer Sainsbury’s for its Porridge Oat Bar multipacks.

The new listings build upon two years of brand growth within Sainsbury’s Scottish stores and will see distribution of three varieties of the Porridge Oat Bars increase to 292 stores across the UK.

Tony Stone, managing director at Stoats, comments, “We have a proven track record with Sainsbury’s shoppers. Our Porridge Oat Bars have the highest brand category repeat purchase rate, so we know it’s a product that sells well and it’s fantastic to be bringing our bars to even more retail outlets across the UK.

“They’re a great addition to the weekly family shop and really appeal to shoppers looking for premium products made with natural ingredients combined with convenience for busy lifestyles.”

Multipacks (4 x 50g Porridge Oat Bars) of Stoats Blueberry & Honey, Stoats Raspberry & Honey and Stoats Orange & Dark Porridge Oat Bars will be available in Sainsbury’s stores nationwide from 8 October.

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