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Jimmy’s launches healthy popcorn in the UK

Popcorn producer Jimmy’s has announced the launch of its healthy Pure Popcorn range in the UK.

The products are available in three different flavours – sea salt, sweet and sweet & salty.

According to the brand, each bag contains less than 100 calories, less sugar and salt compared to regular popcorn and no aromatic substances, colourings, flavourings or sweeteners.

Jimmy’s has a presence in 17 countries, supplying cinema chains across Europe.

Steve, director at Jimmy’s UK, says, “Popcorn sales are soaring in the UK market, which can in part be accredited to the shift in consumer habits from traditional, generally spud-based, snacks to ‘good for you’ alternatives.

“Certainly, within the last few years, popcorn is the snack that has seen most benefit from this shift in consumer buying habits: Kantar Worldpanel data shows us that take-home sales have now passed the £100 million mark for the first time, rising 14.6% on volumes up 7.5% [52 w/e 29 January 2017].

“What really sets the brand apart is the innovation behind the product that we have engaged in order to create a healthier alternative for consumers to enjoy without compromising on flavour. As a natural alternative to sugar, we use chicory beet root fibre that gives a subtly sweet flavour and is completely new to the market.”

Jimmy’s Pure Popcorn retails at £0.89 per bag and is stocked in WHSmith Travel stores across the UK.

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