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Jelly Belly launches Mixed Emotions collection

Confectionery brand Jelly Belly has launched a new Mixed Emotions collection.

The collection features Jelly Belly beans stamped with a matching face to represent one of five feelings: lemon (happy); sour apple (playful); hot cinnamon (angry); berry blue (sad); bubble gum (love).

Rob Swaigen, vice president of global marketing for Jelly Belly, says, “We’ve toyed with connecting feelings and flavours in various ways in the past. Emojis are a big part of how we communicate with each other through text, social media and in email, and their popularity gave new life to this idea.”

The Mixed Emotions collection is available to purchase in the UK in a variety of packages, including a 28g bag for snacking and a 60g grab and go bag for sharing.

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