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McVitie’s adds orange flavour to Digestives Nibbles

Pladis-owned biscuit brand McVitie’s has extended its Digestives Nibbles range with a new milk chocolate orange flavour.

According to the company, the new milk chocolate coated orange flavoured biscuit balls continue tap in to the evening sharing occasion.

Launching this summer and available in a 120g sharing pouch at a RISP of £1.99, the new variant will be rolling out across both grocery and convenience in the UK.

Sitting alongside other sweet biscuit and confectionery pouch pack products, the Digestives Nibbles range has a forecasted RSV of £20 million ($26.3m) for 2017 and has been supported with a £4m integrated marketing campaign throughout the year which includes TV, social, outdoor and PR.

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