KP Snacks acquires popcorn brand Butterkist
KP Snacks has acquired popcorn business Butterkist from Tangerine Confectionery for an undisclosed sum.
Butterkist’s manufacturing site in Pontefract, West Yorkshire and its 140 employees will become part of the KP Snacks business. It is expected to be business as usual for both companies during the handover period.
Mark Thorpe, CEO of KP Snacks, says, “Butterkist is an iconic brand with a 100-year heritage and the number one branded popcorn in the UK. I am delighted that we have this opportunity to add Butterkist to our existing portfolio, which includes McCoy’s, Hula Hoops, Pom-Bear and KP Nuts, as we seek to offer consumers and customers a comprehensive UK snacking category proposition.”
Anthony Francheterre, CEO of Tangerine Confectionery, adds, “We believe this announcement is good news for both parties and confirms Tangerine’s focus on sugar confectionery, accelerating the development of our iconic brands Barratt, Dip Dab, Fruit Salad and building a stronger category with our customers.”