Aero Heavenly mousse makes its TV debut
Lactalis Nestlé, the UK fresh dairy products venture, has launched a TV advertising campaign for its new product, Aero Heavenly.
The TV campaign follows the March 2017 launch of Aero Heavenly, a new mousse product packaged in a shareable pot. Combining caramel sauce and chopped nuts, Aero Heavenly is available in both milk chocolate and salted caramel flavours.
Francois Boulard, senior brand manager at Lactalis Nestlé chilled dairy, says, “With significant growth in consumer interest surrounding treats for after-dinner sharing, it was key for us to communicate that Aero Heavenly brings something truly revolutionary to the chilled desserts aisle through the combination of textures and sharing nature of the product, reinforcing the enticingly emotive experience that a spoon of Aero Heavenly delivers for consumers.”
Camil Roca, executive creative director at Ogilvy Barcelona, developer of the advertisement, adds, “The TVC perfectly brings to life the lighter than air feeling that represents both the physicality of the mousse itself, but also the emotional aspect of feeling that you are in heaven when consuming Aero Heavenly.”
To view the advertisement, click here.