Divine Chocolate announces global listings
Divine Chocolate, the premium Fairtrade and farmer-owned chocolate company, has announced new listings in the UK and US with a new Turkish distributor as part of its growing export strategy.
The company currently works with export customers across Europe, Asia and Australia and is considering expansion into further territories including Singapore, Hong Kong, Thailand, Russia and the United Arab Emirates.
Divine has recently secured Alara Global as a new customer in Turkey. Alara will be distributing the sharing bar range, Dark Chocolate Mint Thins and Dark Chocolate Ginger Thins, Divine Cocoa Powder and Drinking Chocolate into duty free outlets at airports, marinas and country border points.
Charlotte Green, marketing director at Divine, says, “As part of the Divine five-year strategy, ‘Growing Business Differently’, we are looking to expand our customer base. We already work with a number of distributors outside the UK and USA, so we want to grow with them, as well as working with new distributors to target new territories, particularly in Asia and the Middle East.”
Divine Chocolate USA has recently secured listings in national drugstore chain Walgreens. Some 1,150 Walgreens stores have started stocking Divine Milk Chocolate with Toffee and Sea Salt, Divine 85% Dark Chocolate, and Dark Chocolate with Mint.
Troy Pearley, vice president of sales at Divine USA, adds, ‘While we still have work to do, consumers and retailers across the United States are becoming more familiar with the Divine Chocolate brand outside of the Natural Channel and we’re confident this listing in Walgreens will help introduce more chocolate lovers to the Divine brand.’
In the UK Divine, has won new product listings with existing customers Waitrose and BP Connect. From this month, Waitrose will be adding the Divine Chocolate Tasting Set, a book style sharing product with 12 individually wrapped little bars in six flavours, to its range. The supermarket retailer will also stock 100g bars of Dark Chocolate with Pink Himalayan Salt and Dark Chocolate with Almond and Raisin, as well as Dark Chocolate Mint Thins.
BP Connect, meanwhile, has added three 100g sharing bars; Dark Chocolate with Ginger & Orange, Dark Chocolate with Pink Himalayan Salt and Milk Chocolate with Toffee and Sea Salt to its offering of Divine impulse bars. The 70% Dark bar and Cappuccino bar will also be listed in stores.