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Sweet success for seasonal chocolate

Seasonal launches accounted for one quarter of global chocolate new product launches in 2016, the biggest area of chocolate new product development, new research suggests.

According to Mintel’s Global New Products Database (GNPD), 28% of seasonal launches globally were positioned for Easter in 2016, highlighting the ongoing popularity of eggs, bunnies and other chocolate products.

Those countries accounting for the most Easter chocolate innovation include Brazil, which accounted for 14% of global Easter chocolate product launches, France with an 11% share and South Africa with a 10% share.

Marcia Mogelonsky, director of insight of Mintel Food and Drink, says, “Our research shows that seasonal chocolate tops all chocolate new product development, a testament to the popularity of seasonal treats among consumers across the globe.

“This reflects the fact that these products are typically bought to help celebrate holidays or special occasions. With this in mind, seasonal chocolate is somewhat immune to recessionary pressures as these products are bought on an occasional basis.”

“In countries where Easter is celebrated, there has been a broad range of new chocolate products coming to market. Easter egg innovation is especially interesting as manufacturers experiment with a range of products, from sweet to savoury.”

Last year, Brits spent £374 million on Easter confectionery. According to Mintel’s research, confectionery continues to drive Easter purchases in the UK with 49% of Easter shoppers buying chocolate gifts in 2016. What’s more, expenditure on confectionery accounted for approximately 68% of all Easter product spending.

As for this year, I certainly contributed to Easter sales after buying – and eating – rather a lot of chocolate over the weekend.

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