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Tangy wine gums hit shelves

Mondelēz International owned sweet brand Maynards Bassetts is aiming to bring more adults to the sour segment with the launch of Wine Gums Tangy.

Posted 13 February 2017

Snack bars hit WH Smith stores

Dessert bar manufacturer Rhythm108’s healthy snack bar is set to launch in 85 WH Smith outlets across the UK, including hospitals, workplaces, airports and railway stations.

Posted 10 February 2017

Butterkist rebrands with new packaging

Popcorn brand Butterkist has revitalised its brand with a new packaging design, supported by a £3 million marketing campaign across broadcast, digital and print channels.

Posted 9 February 2017

Shrinking chocolate

If you’re about to tuck into your favourite chocolate bar, then enjoy it while you can because it could shrink by up to 20% as confectionery giants work to reduce sugar in their products.

Posted 9 February 2017

McVitie’s releases Digestive Thins

Biscuit brand McVitie’s has announced its biggest NPD for 2017 with the launch of new McVitie’s Digestives Thins, comprising a thin and light biscuit with a crispy layering.

Posted 8 February 2017

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